I find design trends intriguing. I am curious to see where graphic design will go 10, 20, 50 years from now. For 2013 I focused on logo trends, but this year I've included packaging, editorial layouts, trending styles and finishes. In early 2013 we saw clean line art incorporated into script type, icons and badges (see 1, 2, 4, 6, 9). This trend carried well into 2014, but I've noticed this style has gone up a notch - more intricate illustrations and inventive type selectively knocked out to create more depth (see 2, 4). Clean and simple was also seen in editorial design. Sophisticated grid layouts, the use of negative space with Bodoni inspired type was very prominent (see 7). On the contrast to this minimal style, messy hand drawn type emerged. I am thinking we’ll see more of this roughness in 2015 (see 8, 3). Lastly, for 2014 gold metallic was definitely everywhere - packaging, logos, stationery and posters were coated with a luxe gold shine (see 5). I predict 2015 will continue on with trends from last year, but I think more texture will start to emerge.