Leah Hurley, founder of Craft Media and who happens to be my super smart cousin, hired me to brand her new startup, The Salon. This organization is another one of Leah's savvy business minded projects that is based out of NYC to help connect and support women entrepreneurs. The design requirement provided by Leah was to create a timeless brand for women. I decided on a feminine, but not too girly color palette: warm peach and soft turquoise contrasted with deep navy and charcoal. To achieve an overall classic brand I chose a mixture of sleek and bold fonts. Thank you Leah for this opportunity! Looking forward to watching The Salon evolve.
Visit craftmediany.com to see more of Leah's projects.